Claude for marketing teams
Have it built for your team.
Your team gets AI chats that hand work over without pasting.
I run my work as a team of AI chats on Claude. Each has a name and one job, and they hand work over in written notes and a shared register.
If your team is pasting between AI tools, I can set yours up the same way.
Does it really work?
See how I run it
I can start a new chat at any point, type seat, and it knows where things stand.
Michael D. MarkhamTired of pasting?
What it looks like in my work
- One job per chat.
One plans, one writes, one runs marketing, one ships to the site once I approve.
- Short names, less typing.
Each chat has a three-letter name, so handing work over takes a word, not a paragraph.
- Notes instead of pasting.
When one chat needs another, it writes a note. I type one word, relay, and the other picks it up. Nothing goes into the wrong chat.
- A register anyone can pick up.
One shared record says where every job stands, so a fresh chat can take over at any point.
- Any process with steps.
Content from brief to post, client reporting, meeting notes sent to the right people.
Want to try it yourself first?
How I use Claude for marketing
Using Claude for marketing, the way I run it, means giving each part of the work its own chat with one job: planning, writing, marketing, publishing. The chats don't share a memory, so they share a written record instead. When one needs another, it leaves a short note, and I pass it on with one word.
Three things you can set up this week
- One chat per job. Start with two: one that plans and one that writes. Put each one's rules in its own instructions, so you stop repeating them.
- One shared record. Keep a single document that says what's in progress, what's waiting and on whom. Any chat can read it and pick up where the last one stopped.
- Notes instead of pasting. When one chat finishes something another needs, have it write a short note to a shared folder. Open the other chat and tell it to read its notes.
That's the core of it. What took me months was making it hold up across clients, sites and a launch. That part I can build for you.
Where do we start?
How it works
- Tell me about your team.
A few questions below.
- I reply personally.
We talk through the work you want run this way.
- I set it up in Claude, the way I run mine.
Still wondering?
Before you ask
Does AI do the work for us?
No. You stay in it. I'm a consultant and still have to know the accounts myself; what this solves is organization, not expertise.
Do we need someone technical?
No. I'm not a coder. You work in chats you already know.
What does it cost?
Every build is scoped to your team. Tell me what you have in mind in the form.
What does a marketing team actually hand over?
Anything with steps that moves between people or tools. In my work that's content from brief to post, client reporting, and meeting notes that go out to the right people. You decide which of your processes come first.
More on Claude for marketing
Claude with Google Docs, Sheets and Drive: the tip my relay video left out
In my relay video I left out the part that makes it stick: Google Drive, Docs and Sheets. Here's how I use them with Claude, and what Anthropic's own pages say they can do.
How I run my work as a team of AI chats
I used to paste between AI chats all day. Now each chat has one job and a name, they work from the same written notes, and one word moves the work along.